Graphic Designer / Brand Strategist based in Mexico City. Currently crafting bold visuals and smart packaging for lifestyle brands.
Intro
Maybe you're building a bold new brand, launching a product that needs to stand out on the shelf, or reimagining how your business shows up online. Whatever stage you're in, thoughtful design and clear strategy can turn ideas into impact; and that's where I come in.
(2012 - 2025)
Work
I'm a designer with a strategist's brain and a soft spot for great packaging. After years working across branding, digital, and CPG projects, I’ve learned that good design isn't just about how things look—it’s about how they work, feel, and connect. I’ve partnered with lifestyle brands, startups, and ambitious founders to bring ideas to life through bold visuals, sharp storytelling, and thoughtful systems.
My CV
I’ve held a range of design and creative leadership roles across branding, packaging, retail, and digital platforms—partnering with both startups and established consumer brands in Mexico and beyond. From launching new product lines to refreshing retail spaces and driving e-commerce presence, I’ve helped shape experiences that are both strategic and visually bold.
In addition, I’ve led innovation initiatives, designed MVPs, and guided cross-functional teams to bring thoughtful, user-centered ideas to life. My work spans physical and digital design, always with a focus on brand consistency, storytelling, and making things people want to keep.
I’m based in Mexico City, and open to remote collaborations or travel for larger projects.
About
All works on this site are the property of my clients.